Data Driven
Consultancy

Elevate Your Dog‑Friendly Standard

Roch works with hotels to improve real, measurable dog-friendly performance. As the organisation that defines and applies the Dog Friendly Standard, we have unique visibility into where policies, access, amenities, and guest experience succeed or fail in practice. Using insights drawn from our dataset of assessed hotels and applied research into dog-friendly hospitality, we work with hotel teams to strengthen policies, improve access, refine amenities, and raise day-to-day delivery. The result is clearer compliance with the standard, stronger differentiation in competitive hospitality markets, and better experiences for dog-owning guests that build trust, encourage loyalty, and support long-term repeat bookings.

Operations

Embed dog-friendliness into your daily operations for lasting success. Our expert guidance helps hotels translate policies into practice, fostering an environment where guests and dogs feel welcomed.

Training

Tailored training packages designed to meet your team’s needs. We help you develop staff knowledge and confidence, ensuring every member is prepared to deliver exceptional dog-friendly service.

Strategy

Refine your hotel’s dog-friendly position by making clear, evidence-based decisions on policies, access, and investment. We help you focus on the changes that matter most, align with the standard, and build a credible, defensible position in a competitive market.