Welcome to Roch, Home of Dog Friendly!
Our Story
Roch was founded by dog owners frustrated with hotels falsely advertising themselves as pet-friendly. We realized that we couldn’t trust the ‘pet-friendly’ tag on the online booking platforms and that behind the words pet-friendly hid a multitude of sins.
Our founders have been denied rooms at pet-friendly hotels because their labrador weighs too much or because the hotel only had two pet-friendly rooms, which were already occupied. Most of all, they have been charged eye-watering ‘cleaning’ fees by hotels that pretend to be pet-friendly while failing to offer canine hospitality or inclusivity in return.
Our Mission
We became tired of hotels pretending to be pet-friendly and wanted to know exactly what to expect from a hotel before we even booked a room. We realized that the only real way to do this was to comprehensively certify hotels in order to accurately capture their true dog-friendly position and that the best way to rank them was to compare them to other hotels.
So we founded Roch and set about our work; we ask the questions so you don’t have to.
Named after St. Roch, the patron saint of dogs, we are on a mission to make the world a more inclusive place for our four-legged friends and an easier one to travel when we are with them. We plan to certify, rank, and publicly review every pet-friendly hotel on earth to find the world’s best dog-friendly hotels so you always know where to stay with your dog.
Charitable Society
Written into our corporate constitution and company bylaws is an obligation to donate 25% of our profits to canine-focused charities and schools and hospitals that bear the name of St. Roch. Funds will be distributed through our charitable arm, the Roch Society, a non-profit dog-friendly society dedicated to making the world a friendlier place for dogs.